An Israeli industrial designer has solved a problem many parents encounter when they take their babies for a ride: the need to pack both a car seat and a stroller into the car.
An innovative new product by Shenkar graduate Yoav Mazar might mean parents never have to use both: they can just use Doona, a car seat that turns into a stroller using a simple unfolding mechanism.
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The idea for Mazar’s product, which is named after his firstborn daughter, Danielle, came to him after he and his wife struggled time and again to load all of the necessary equipment into their car every time they wanted to take a trip with the infant.
They wanted their daughter to be safe — but they also wanted to avoid carrying both a car seat and a stroller.
So Mazar founded SimpleParenting, which describes itself as a “visionary company committed to improving and simplifying the lives of parents and their babies by introducing innovative products and solutions.”
This article was first published on The Times of Israel and was re-posted with permission. To continue reading this article on the TOI site, click here.