Israeli Designer Concocts Ancient Potions To Give A Taste Of History
Driven by a profound passion for food and design, Israeli designer Ido Garini is always creating the welcome unexpected. Garini’s company, Studio Appetit, defines the process of using art and design to transform an object, ingredient, or experience into an appetizing sensation.
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In other words, Ido and his team challenge people and food, by questioning the original concept through unorthodox installation, special service collection, and performance.
Since graduating from the Holon Institute of Technology, Garini’s Studio Appetit has already been featured in Milan Design Week, DMY Taste Festival Berlin, Dutch Design Week, and not to mention the Fresh Design fair here in Israel.
For Art Basel Miami Beach 2013, a Design Collective called Inventory is hosting a multidisciplinary exhibit named TIME taking place in the Miami Design District, and Garini’s Studio Appetit presented a new concept called “Elixir – Drinking History”.
And here is the mysterious yet innovative story behind it.
Wouldn’t it be wonderful if we could get a glimpse of a different era not through books or images, but by consuming a piece of that history?
Elixir is a world of potions that takes us back to different periods in human history, by evoking our subconscious memory of scents and flavors.
Potions have been an integral part of the human experience throughout time.
They were concocted for remedy, worship, magic, and bonding.
The Elixir potions explore food history and consist of a mix of herbs, spices and fruits that bring to life tastes and flavors from long gone eras and cultures.
These ingredients are infused and consumed using the Elixir product collection, which was hand crafted using Glass, Wood and Leather.
The collection itself was designed as a-historical, providing a clean slate to experience the different worlds of taste.
Studio Appetit created 5 different settings (potions) inspired by 5 different eras, they are packed in hand-made textile transparent pouches, dividing each element in a separate compartment, allowing the users to identify each ingredient.
All photos by Masha Bakker.
Emmy Shahar and Salome Fakiel are the owners of the Design Space project. This article was originally published on TELAVIVIAN and was republished with permission from the authors.