A Lollipop To Help You Lose Weight!

By Viva Sarah Press, ISRAEL21c March 31, 2013 Comments

Willy Wonka may have the secret recipe for the Everlasting Gobstopper, but it’s an Israeli candy company that is taking the confectionery and health food world by storm with its new fortified sweets.

Carmit Candy Industries recently unveiled its original line of fortified confectionery products at the Natural Products Expo West industry event in the United States. The innovative lollipops, wafers and toffees are formulated to help shed pounds, boost the immune system and promote bone health.
“Healthier food, and the importance that diet has on health, is a major consumer trend for many years,” says CEO Steve Grun.

“Food manufacturers have been answering this trend with many new products, ranging from reduced fat/sugar/sodium products to products fortified with vitamins/minerals/fiber. We are taking this a step further by combining really tasty candy products with the most up-to-date nutrition ingredients to create products that taste great and deliver a specific health benefit.”

From early on, Carmit did away with trans-fat in its products. Grun tells ISRAEL21c that it was out of necessity in following Jewish dietary laws that the company became an unexpected leader in dairy-free, dietetic and organic confectionery.

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“Carmit’s gluten-free confectionery is a spinoff of products we developed for the kosher-for-Passover market, where the use of wheat flour is expressly prohibited. Our non-dairy products are a spinoff from the kosher need for parve [vegan],” Grun says. “Since then, we have deepened our expertise … and are a supplier to leading brands around the world.”

Now, the Israeli candy manufacturer hopes to lead the way with its fortified candy line as well. “This is a natural progression for us,” he says. “The fortified confectionery market is a strategic direction for us and we hope to further establish Carmit as a leading private-label manufacturer for value-added and healthy confectionery products.”

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Via ISRAEL21c
Photo by Wikimedia Commons

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