Would you take a shower in a public fountain? What if your friends would donate $50 if you did it? A just-hatched startup called Moolta wants you to challenge your friends to do wildly crazy things, record their antics and post them to their platform.
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What’s in it for the dare accepters? The dare is a fundraiser — in most cases for charity.
“We’re a platform for combining social good and great content,” explained co-founder and CEO Noam Schwartz. “We let friends challenge each other for money or virtual points that can be redeemed for prizes, but the most important incentive is a donation to charity.”
Donations on Moolta are channeled directly to non-profits, through the startup’s partnership with FirstGiving. But there’s more to it then challenging friends and donating to charity. Schwartz says anyone can come to Moolta to see great content.
Some of the completed challenges include, David doing the Michelle Jenneke sexy as hell dance, Matthew walking down a staircase in a handstand and Julian showering in a public fountain. “It’s not just raising funds in the ways we’ve known for years, it’s ‘I’ll do this fun, epic, amazing stunt and do it for charity.’”
“‘You give me $500, I’ll climb the Empire State Building,’” Schwartz says.
One user named Adam is campaigning to do just that. He’s 59% of his way toward raising $1000 for Hurricane Sandy relief that he’ll donate to the Robin Hood Foundation. To validate his campaign — as not just anyone can climb 1,000 stairs of the Empire State Building — he created a Rocky-inspired video of his training regimen, which anyone can watch on Moolta.
“If you create content just to make your friends laugh, that’s amazing,” Schwartz says. “But if you add a social meaning, and take it to the next level, that’s another thing.”
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Photo by Moolta