Israel Phone Company To Recruit Organ Donors Via SMS

By Translation by Maya Rizel February 05, 2011 Comments

A new campaign co-shared by Israel’s YNET news, the Israeli Pelephone cellular company and the Israeli center for organ donation will try  to recruit people who are willing to sign an ADI card for organ donation by text message. Hundreds of thousands of Pelephone’s customers will receive a message in which they will be asked to sign an organ donation card. The signature will be performed by a return message.

The first to join this campaign was Pelephone cellular company; during the campaign Pelephone will text an invitation to join to 500,000 of its customers by filling in their details in a special site of the network, the campaign will be free of charge.

To read article in Hebrew click here
Translated by Maya Rizel
Photo by Oracio Alvadaro

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