The Israeli sparkling water company is taking part in one of the biggest sporting events in the world with a special edition seltzer maker and three bottles based on popular teams.

While the Israeli team won't be making an appearance on the field in this year's World Cup, the country's startups are developing revolutionary new ways of viewing, coaching and enjoying all kinds of sport, showing off the innovation nation's good sportsmanship.

The buzz around the World Cup is at its height, and instead of keeping your bets on the winning team amongst your friends, share them with the world using FTBpro's first-of-its-kind media platform created 'for the fans, by the fans'.