The campaign offers deals for Israelis who book overnight stays at local hotels, including various free tours, beach chairs, and bicycle transportation.

The city is home to 100 multinational corporations in 2020, up from 70 in 2017, in addition to over 2,000 local startups, according to the municipality.

The Wall Street Journal hails Jaffa's cool new hotel scene as a 'new level of luxury lodging.'

Workspace giant WeWork is planning to bring its shared living concept, already in place in two US locations, to the White City, according to city and government officials.

Travel magazine selects Tel Aviv, and specifically Jaffa, as a top destination for next year, featuring a number of trendy new hotels and hot spots.