Rosh Ha’ayin-based startup Supersmart has set out to revolutionize the supermarket checkout process with tech that takes the place of a cashier at a checkout counter.

Founded in 2017, Trigo Vision developed a computer vision platform that allows customers to grab items and go - and retailers to automatically charge them.

SAP first announced the foundry program in Tel Aviv earlier this year and said it would focus on early-stage startups using deep tech to build innovative software.

As Amazon opens its 4th automated supermarket location, this Israeli startup aims to help all retailers and customers adopt the 'just walk out' shopping process.