As President Shimon Peres fulfills his last day as the ninth president of Israel, the 90-year-old is ready to announce that his next endeavor will be to head an economic cooperation investing in peace-driven initiatives.

Following a popular YouTube video last year calling on people to befriend him on Facebook, Israel's President Peres has now launched a new campaign, which includes a Facebook application, urging young Israelis to go to the polls on January 22nd.