SimilarWeb announced the pricing of its IPO of shares on the NYSE, selling eight million shares at $22 apiece.

Founded in 2007 with HQs in NY, SimilarWeb monitors web and mobile app traffic and provides analytics and digital insights.

Taboola expects to close the transaction later this year as it looks to expand beyond content recommendation into products and apps.

For the founders of any startup, the defining moment of success is to have their company go public on NASDAQ. In 2014, six Israeli companies are hoping to live out this dream, raising an aggregate total of $883 million. It looks like going public is the new exit.