The Israeli company will join Workplace by Facebook, the tech giant's answer to popular collaboration service Slack.

Though video has become a major part of the smartphone world, it has not quite replaced voice-calls or texting. Israeli company Glide, who recently won "Crowd Favorite" on TechCrunch Disrupt, claims to have found the winning formula.

Despite the abundance in messaging apps for smartphones, Israeli company Hoozin suggests that none of them offers an experience of group-conversation that is similar to the real thing. The company, who has recently raised $750k, claims that their app gives an experience that's much closer to the way groups of people interact in real life.