Israeli startup WalkMe provides a "Walk Thru" service that guides customers through websites. Companies, such as banks, can integrate the WalkMe API directly to their website, allowing them to create instruction balloons that direct the user across the page. The founders describe their service as a “GPS for website navigation.”

40weeks is a 3D digital guide that aims to provide parents with all the information relevant to pregnancy, following the development of the fetus week by week. It is soon to be launched in Israel and then as an international version, and is accessible via the internet or as a mobile application.