Elliott joins as an ambassador for Playermaker after using the company' s foot-mounted wearable tech in academic and professional career.

In the fields of AR, video analysis, movement sensors, and broadcasting, the number of Israeli startups active in the sports tech sector has increased sharply.

New statistics show that up to 30 percent of former major league football players suffer some form of brain damage as a result of continued tackles and concussions.

While the Israeli team won't be making an appearance on the field in this year's World Cup, the country's startups are developing revolutionary new ways of viewing, coaching and enjoying all kinds of sport, showing off the innovation nation's good sportsmanship.

The buzz around the World Cup is at its height, and instead of keeping your bets on the winning team amongst your friends, share them with the world using FTBpro's first-of-its-kind media platform created 'for the fans, by the fans'.

A championship game of the American football league in Israel again brings together people from opposites sides of political spectrum - this time in celebration