The company developed an ultra-thin, flexible, high-resolution, single-use endoscope that it says improves usability and diagnosis quality.

Israeli company Given Imaging, which developed a pill camera camera to replace invasive procedures such as colonoscopies, has been acquired by international Irish healthcare corporation Covidien for $860 M.

Half of Americans over 50 choose to forgo colonoscopies, despite the fact it can save their lives, because the procedure is sometimes uncomfortable. Given Imaging, an Israeli medical company, pioneered a non-invasive method of detecting disorders in the gastrointestinal tract with PillCam.