![Sirin Labs co-founder and CEO Moshe Hogeg, left, with Barcelona's Lionel Messi, in a photo posted to Twitter on December 7, 2017 to announce that Messi was the company's new brand ambassador.](https://nocamels.com/wp-content/uploads/2017/12/HogegMessi-350x176.jpg)
Israel’s Sirin Labs, Known for $17,000 Smartphone, Signs Soccer Star Messi As Brand Ambassador
The company, a developer of products for the blockchain era, says the FC Barcelona forward will help bring the technology to the masses.
December 10, 2017