The acquisition of Gravity R&D will be used to advance AI, SmartBid and eCommerce personalization, says Taboola

The announcement comes on the heels of last week's news that Outbrain had filed for a proposed initial public offering.

Taboola says its platform, powered by advanced AI algorithms, provides over 1 trillion recommendations a month to some 500 million users.

Outbrain has grown to hold 18 offices worldwide and boasts an impressive 275 billion monthly recommendations in 14 different languages