The fruit juice industry has a problem: a decades-long reduction in sales and a global demand for reduced sugar beverages.

A host of new food tech portfolio companies at the Kitchen Hub signals a focus on health, sustainability, and food safety.

Founded in 2017, Better Juice developed a unique enzymatic technology that reduces the caloric and sugar content in fruit juice while increasing the amount of fiber.

The Kitchen is Israel's first and, currently, only technology incubator focused on food and beverages and is a seed investor in related startups.

Israeli entrepreneurs are brewing new and innovative plant-based drinks, reduced sugar beverages, protein-enhanced water, and fresher juices to fill your glass.

Founded in 2017, the Israeli startup Better Juice developed an innovative process that reduces sugar in fruit juice by up to 80 percent.