The Israeli-founded website platform company is returning to the Super Bowl for the fifth time with a 30-second spot featuring model and entrepreneur Kloss.

This week, tens of thousands of basketball fans at Nokia Stadium in Tel Aviv will have the opportunity to participate in a mass sports trivia game run right on the scoreboard, answering sports questions – with the winners getting 15 seconds of fame, as their Facebook photo appears for all to see.

Conduit is expected to launch an application for Android users that will enable them to directly consume designated content from their device's lock screen. The company says they will offer quick access to data, such as news, sports or weather.

Dorot, the Israeli company that manufactures frozen garlic and herbs, will be the first Israeli company to advertise on fresh eggs. Recipes using the company's products will be printed on three million eggs.

Startup TicTacTi thinks it has found a solution for easy and quick monetization of online games. TicTacTi's says its technology enables dynamic insertion of advertisements into any game, application, or video.