Israel’s Bringg Partners With Uber For Retail Delivery

Israeli delivery logistics company Bringg has partnered with US on-demand ride-sharing service Uber to improve the retail delivery experience for customers across the world, the Tel Aviv-based company announced earlier this month.

Through the partnership, Bringg’s customers will now have access to drivers through Uber Direct, which enables same-day and next-day delivery “without sacrificing key delivery elements like branding, measurement, visibility, and quality,” Bringg said.

The partnership covers retail and B2B sectors.

Founded in 2013, Bringg provides enterprises with an efficient management solution for complex delivery operations. Last year, the company launched a new service aimed at helping small- and medium-sized businesses (SMBs) quickly launch and scale delivery operations amid the coronavirus pandemic. Bringg said last April that with the outbreak of COVID-19 the company saw a 24 percent week-over-week increase in customer delivery volumes across verticals as restaurants, grocers, retailers, and logistics providers “struggle to adapt to this market shift, unable to meet demands with their existing logistics operations and drivers.” That same month, Bringg raised $30 million a Series D funding round.

Demand for retail delivery has increased significantly due, in large part, to the pandemic which has accelerated an e-commerce surge. To meet the demand for delivery fulfillment needs and capabilities, businesses need to rely on on-demand crowdsourcing options, as they do in food retail, according to the announcement.

The global partnership between Bringg and Uber will help scale deliveries by expanding Bringg’s customers’ delivery networks while also offering them the ability to measure and manage every fleet of drivers through a single platform. The partnership also brings delivery capabilities like driver tracking for increased visibility and synchronized driver arrival and order prep.

Bringg’s customers can handle on-demand delivery orders placed via app or website more seamlessly by leveraging the Uber Direct platform, the Israeli company said.

The partnership also benefits Uber Direct by enabling it to launch its services to retailers.

“The world is rapidly changing, and retailers need to adapt to meet customers where they are,” said Niko Avrutov, VP of Alliances at Bringg. “Our partnership with Uber provides retailers with more flexibility in the delivery cycle, not only ensuring that our customers get their orders when and where they want, but enables them to do so without compromising quality or profitability in the delivery cycle, which is key to an excellent customer experience and maintaining a healthy business.”