Israel’s AppsFlyer Raises Funds From Salesforce At $2B Valuation

Israeli-founded SaaS mobile marketing analytics and attribution platform Appsflyer announced on Tuesday that the company has received “a late-stage extension” of funding from Salesforce Ventures, the investment arm of the US cloud-based software giant, for its Series D round, led by General Atlantic earlier this year.

While the company did not disclose the amount of the investment from Salesforce Ventures, it did say that it has raised more than $300 million to date. Appsflyer also said it now has a company valuation of $2 billion.

In January, the company, which was already an Israeli unicorn, raised $210 million in a Series D funding round led by New York-based global growth equity firm General Atlantic and existing investors such as Qumra Capital, Goldman Sachs Growth, Deutsche Telekom Capital Partners (DTCP).

Founded in 2011 by Oren Kaniel and Reshef Mann, AppsFlyer is a mobile attribution and marketing analytics firm headquartered in San Francisco and Herzliya with offices in the US, Europe, Latin America, and Asia. The company develops software products that help marketers and developers measure and analyze ad spending and maximize marketing investments.

AppsFlyer’s platforms are integrated with major social media companies such as Facebook, Google, Twitter, Pinterest, and Snap and its clients include major companies like HBO, Waze, and Alibaba. AppsFlyer says it works with over 12,000 brands worldwide.

The company has recently reached 1,000 employees globally and said it now exceeds $200 million in annual recurring revenue. The company also plans to increase its global headcount significantly in 2021 to support the growing needs of its customers and provide them with the right tools to delight their end-users while adhering to privacy regulations.

“AppsFlyer has been the driving force in mobile marketing attribution and has demonstrated true, long-term commitment to represent the app developers within the ecosystem,” said Nowi Kallen, principal at Salesforce Ventures. “Through a customer centric approach, 8,000-partner strong marketplace and privacy by design, AppsFlyer’s innovative technology enables marketers to delight their end-users with a great user experience, while protecting their privacy.”

“We’re incredibly excited to deepen our integration with Salesforce and Salesforce Ventures, as we take another step towards ensuring that marketers, app developers, and the entire ecosystem is armed with the best marketing tech stack for the challenges of tomorrow.” said Oren Kaniel, CEO and co-Founder of AppsFlyer. “The secret sauce for our success over the last nine years has been prioritizing our customers and their end-users, putting them at the center of every decision we make. We’ve earned the unwavering trust and confidence of the market by enabling app developers to not only delight the end-user with a seamless user experience, but to also protect their data security and privacy.”