The Tel Aviv-based company Fiverr, the online marketplace for freelancers who offer services for as little as $5, is reportedly looking into an initial public offering on the Nasdaq that will value the company at $1 billion, Haaretz reported, citing its sister publication The Marker. The company founders, Shai Wininger and Micha Kaufman, have been meeting with potential Wall Street underwriters and are looking to complete the offering early next year, according to sources cited by The Marker.
Founded in 2010, Fiverr has raised more than $110 million in five funding rounds. Earlier this year, the company was featured among 15 Israeli-founded startups by US business magazine Fast Company’s on its “World’s Most Innovative Companies” for 2018.
It also launched a new campaign, the “Year of Do,” which highlights Fiverr’s freelancer community under the banner “Get Sh*t Done,” a year after coming under criticism for 2017’s “In Doers We Trust,” which critics claimed celebrated freelancers as “martyrs” of the gig economy, struggling to make a buck at the expense of their own health.
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