Jerusalem Venture Partners Launches ‘JVP Play’ With PepsiCo, Barclays

March 26, 2018 | Jerusalem Venture Partners (JVP), the top Israeli venture capital firm in Israel, announced Monday the launch of their JVP Play platform, matching early-stage Israeli startups with leading multinational companies. The 10 chosen startups will work with Tesco, PepsiCo, and Barclays to develop innovative solutions in AI and deep learning that will help form the future of the finance and retail industries, a statement said. Additional JVP partners include Microsoft Accelerator and global consulting firm Deloitte. The startups were chosen from over 150 applications in a rigorous review process by JVP, Tesco Labs, PepsiCo, and Barclays, through its Israeli innovation arm Rise Tel Aviv asking them to solve a challenge that would significantly impact the multinationals. The startups include indoor GPS startup Oriient; Bravo.ai, the AI-powered startup automating manual labor in; retail software company CB4; Polymer Logistics, a one-touch/retail ready packaging solutions provider; smart packaging company Water.IO; full stack data science platform cnyrg.io; risk-mitigated advanced money transfer platform Payzday; Kinor, a company that develops semantic languages to automate integration of data, and an unnamed stealth mode startup providing video analytics for frictionless checkout. “The JVP Play platform facilitates a win-win situation for startups, strategic partners and investors. Our aim is to expose the Play startups to the global market, premium clients, and potential business partnerships,” says JVP General Partner, Yoav Tzruya. “We are connecting our strategic partners PepsiCo, Tesco, Barclays, Microsoft and Deloitte with Israeli innovators who can aid them in the digital revolution they are initiating. For us, as investors, this cooperation enables us to identify issues, their solutions, and to work on products that meet market needs. Our aim is to invest in technology that can be the next big thing.”