Mobile Ad Network ‘Todacell’ Raises $2M

Mobile ad network Todacell announced it has raised $2 million from AfterDox, a group of investors from telephony billing solutions provider Amdocs, as well as private investors. The proceeds will be used to support the company’s growth, expand the London office and add an office in Berlin. Todacell provides advertisers and agencies with proprietary optimization and targeting technology. The company, founded in 2007, is headquartered in New York, with an R$D center in Israel.