How Giraffic’s Video Technology Got Into One-Third Of The World’s Smart TVs

By David Shamah, The Times of Israel January 03, 2016 2 minutes

TV Screen via Bigstock

This article was first published by The Times of Israel and was re-posted with permission.

Made-in-Israel technology is heading toward ubiquity, not just in back-end hardware and software, but even in consumer goods. Case in point: One-third of the smart TVs sold in the world today contain an essential piece of technology made by Tel Aviv start-up Giraffic.

“As of this year, both Samsung and LG are using our Adaptive Video Acceleration (AVA) technology to ensure flawless playback of streaming content on their Internet-connected televisions,” said Giraffic co-founder and CEO Yoel Zanger. “Right now, we are the industry standard for client-side video acceleration and stabilization technology. It’s pretty cool.”

Giraffic Adaptive Video Accelerator – Side-by-Side Demo Screenshot. Courtesy

The folks at the world’s biggest smart TV makers certainly think so. Televisions today are very much commodity items, manufactured in China and other Far East lands and sold at small mark-ups; even TVs that are sold as “high definition” (HD) can be had for barely $200 – far less than the price Samsung and LG, among others, seek to sell their top-of-the-line TVs for.

Giraffic’s technology, said Zanger, makes it possible for television makers to distinguish themselves from among the pack by offering superior video display and content streaming uninterrupted by network glitches and slowdowns.

“Not only do we offer a buffer- and interruption-free video experience for streamed content, we do it at the highest video quality level available commercially. If the standard for TV display today is full HD (high-definition) of 1080p, our system allows for flawless playback at 4K. And we do it without requiring anyone to install any software or device anywhere along the network – all the quality control is done inside the television itself, using our software. Technologically, it’s a pretty unique accomplishment.”

Giraffic. Courtesy

With the world’s biggest tech event, CES, set to begin this week, Giraffic is expanding its offering beyond TVs – with a system that will allow for uninterrupted streaming on smartphones and tablets, even of live streaming content.

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Photos: Giraffic