Taboola Reaches More Readers Than Google, Facebook or Yahoo

February 3, 2016 | Content discovery platform Taboola, (the “you may like this” links at the end of articles) has reached 88 percent of U.S. desktop users, surpassing Google (86.2%), Facebook (61.5%), and Yahoo (60.3%), according to analytics company comScore. Despite the popularity of adblockers, the Israeli-founded company (now headquartered in New York) has raised $160 million in five funding rounds, including investment from Pitango Venutre Capital and Fidelity Investment Managers. Adam Singolda, founder and CEO at Taboola, said in a statement,“The latest numbers from comScore validate our continued efforts towards our vision of building a new category we call ‘discovery,’ connecting people with content they may like and never knew existed, alongside search and social. Consumers are awash with information, and we’re excited about the opportunity to create new ways for brands and publishers to break through and engage with audiences across the web, providing meaningful scale and ROI-driven storytelling.”