January 26, 2016 | Israeli startup Memeni has raised $2.5 million from angel investors to launch a platform that will enable organizations to start their own branded social communities. Founded in 2012 by CEO Adam Fogel and Chairman Arik Benzino, Memeni provides a site for a brand’s audience to come together and collaborate, and won’t be limited to a ‘like’ or a ‘retweet.’ Memeni’s white-label solution lets brands create deeper and more meaningful engagements that will lead to new customers and higher revenues. The city of Tel Aviv uses Memeni for its Startup City, a hub for entrepreneurs, investors, and multinationals to host discussions, share events, and network. As the audience engages in these topics, the city can better target its communications, and strengthen its brand as a leading startup city.
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