Kenshoo Mulls $750M IPO Next Year

October 7, 2014 | The predictive marketing software maker Kenshoo announced that it is planning its initial public offering in the US next year, which could be valued at up to $750 million, according to CEO Yoav Izhar-Prato. Kenshoo is a company backed by such reputable venture capital firms as Sequoia Capital Operations and Bain Capital Ventures, and is already in talks with financial institutions in New York regarding the IPO. The CEO reported that the move comes as Kenshoo looks to expand its share of the digital advertising market, which is valued by some as a $100 billion industry. Kenshoo was founded in 2006 by CEO Izhar-Prato, CSO Alon Sheafer and CTO Nir Cohen, counting companies like Facebook, EBay and others among its clients.