Israeli Traffic Management Tech Debuts In US City

A city in the US state of Georgia is introducing road management technology from Israeli startup Intelligent Traffic Control (ITC). 

The system, which uses data feeds from the local network of traffic cameras already in existence, requires no hardware installation. 

It takes the feed from the cameras and uses ITC’s vision analysis technology to identify objects in the road and their speed and location, in order to manage the flow of traffic by adjusting the timing of the road signals. 

The technology will be in use in approximately 10 intersections in the city of Peachtree Corners, on one of its routes with heavy traffic. 

The city says its 5G infrastructure allows for the use of the technology, which is already in operation in locations in Israel and Australia. 

“That ecosystem is the perfect opportunity for us to demonstrate the effectiveness of our solution with consistent mixed traffic, public transit and pedestrian activity along the corridor,” said ITC co-founder and CEO Aharon Brauner.

The ITC platform stands out due to the fact that there is no need for hardware to be installed, says Brandon Branham, executive director of the Peachtree Corners Curiosity Lab, a local testing facility for urban tech.