Israel Powers First No-Checkout Supermarket In Germany

Trigo, the Israeli seamless shopping startup, is opening Germany’s first fully autonomous supermarket.

Customers in Munich will walk in, select their items off the shelves, and leave without having to pay at checkout.

The grocery giant Rewe, with over 3,700 stores in Germany, already has two Trigo-powered grocery stores, in Cologne and then Berlin.

But they still have conventional checkouts, whereas the Munich store, branded as Pick&Go, is fully cashierless, and as such is Germany’s first fully-automated supermarket.

Trigo, a Tel Aviv-based company founded in 2018, uses AI tech and ceiling-mounted cameras to track every item a shopper selects (or puts back on the shelf). Customers scan a QR code as they enter, and the purchase amount is automatically deducted as they leave.

The algorithms can also monitor inventory levels in real time, and detect items that have been misplaced or stolen.

Families, friends and colleagues can enter the store together for “group purchases”. They gather items, and walk out, with payment and invoicing going to the person whose QR code was used to enter the store.

The Israeli company has already deployed its solutions in grocery retailers in the UK, in the Netherlands, in Israel, and in the USA.

Michael Gabay, the company’s Co-founder and CEO said: “Rewe’s new Pick&Go store in Munich is a major milestone in our mission to make frictionless shopping available to everyone, everywhere. 

“Rewe have placed their trust in Trigo’s privacy-by-design architecture, and we look forward to bringing this exciting technology to German grocery shoppers.”