Demostack Raises $34M To Help SaaS Firms Grow By Creating Demos

Israeli no-code demo developer Demostack, secured $34 million in Series B funding to scale its SaaS Demo Experience platform and invest in global R&D resources. 

The round was led by investment firm Tiger Global Management alongside participation from Bessemer Venture Partners, Amiti Ventures, GTMfund, Operator Collective, StepStone, and many others.

Demostack previously raised a $4 million seed round in December 2020 before closing a $13.5 million Series A round in April 2021.

Founded in 2020, Demostack’s platform helps SaaS companies accelerate growth by providing user-friendly point-and-click tools at scale to craft fully-functioning product demos that attract buyers. Its platform enables revenue teams to avoid R&D-related wait times, and it does not require the need for code. 

With the latest capital, Demostack aims to become the category leader of demo experience solutions for mid-market and enterprise businesses by investing in additional R&D resources, sales, and marketing across the US, Europe, Middle East, and Africa. 

“The recent investment further positions us to become the market leader of demo experience solutions for the industry and allows us to continue to invest in R&D, innovation, and global growth,” said Jonathan Friedman, co-founder and CEO of Demostack. “It is now more important than ever before to deliver a great product demo, and the reason is two-fold: remote selling is here to stay, and buyers expect a seamless, personalized buying experience. We built Demostack to help sellers adapt to this market shift.”

“Before Demostack was created, sales teams would have to work with their engineering team to add and manipulate data in their demo environment, often requiring weeks of work and greatly limiting their ability to showcase their product’s value with the prospect,” said John Curtius, partner at Tiger Global. “Demostack has changed the game for software sales, and we are glad to be a part of it.”