Israeli Sports Tech Firm Pixellot To Broadcast In UAE

Israeli sports broadcasting tech firm Pixellot has signed a deal with Dubai-based sports broadcast system integrator Cam Plus Sport to “enable sports clubs and schools across the United Arab Emirates to create high-quality livestreams and on-demand recordings of sports matches,” Globes reported last week.

Founded in 2013, Pixellot’s patented technology solution streamlines production workflow by deploying an unmanned multi-camera system in a fixed location, with additional angles as required, to cover the entire field, offering a stitched panoramic image. Pixellot’s solutions enable professional and amateur sports organizations to cover and monetize their events at an affordable price. Computer vision algorithms monitor the movement of the players, and automatically select highlights sports fans look for in a game.

Cam Plus Sport was launched during the coronavirus pandemic when local sports began to open up again after a period of lockdown. The company’s founder Ismail Al Mazmi noticed that spectator numbers were limited when he attended a Second Division football match and that there were no cameras recording the matches for those who could not attend. Also, many parents were unable to watch their children playing sports at school or at local clubs, due to COVID-19 restrictions or for other reasons.

“We decided to research products that could broadcast or live stream sports at low cost without sacrificing on quality. Our research led us to Pixellot, one of the industry’s pioneers, which offered a fully automated system that could cover many different types of sports,” Al Mamzi said, “We initially ordered a Pixellot Show system to test it out following the demands of several sports clubs and we quickly saw how we could enable lower league clubs, minority sports, and school sports to bring their games to a wider audience while also providing them a monetization opportunity.”

“We are very happy to announce Pixellot’s expansion in the UAE market. We are confident that our relationship with CAM Plus will go from strength to strength and play an important role in democratizing sports in the region in the years to come, as well as help several sport disciplines gain more presence in households across the UAE,” said Pixellot CEO Alon Werber.