Israeli Farm Management Firm Acquires US Nitrogen Sensing Startup 

Leading Israeli agritech company CropX, which specializes in digital agronomic agriculture, has acquired US startup EnGeniousAg, whose innovative nitrogen sensing technology has the potential to optimize fertilizer application while minimizing the environmental impact.

EnGeniousAg’s platform provides nitrogen measurements for plant tissue, water and soil, ensuring crops have the proper levels for maximizing profitability, sustainability and performance. 

CropX will integrate the patented technology into its own agronomic farm management system, thereby extending its own abilities in using data to help farmers be profitable and sustainable.  

“Acquiring this nitrogen sensor technology underscores CropX’s commitment to providing farmers with one-stop-shop agronomic solutions,” said CropX CEO Tomer Tzach. 

“Nitrogen management is a critical, unsolved challenge of modern farming. We are eager to provide a solution with such transformative potential. In our global search for synergistic technologies in the nutrient management space, EnGeniousAg stood out with high-potential technology that is ideally suited to our mission,” he said. 

“We have spent years optimizing and field testing EnGeniousAg’s nitrogen sensor technology and are excited to work with CropX to bring the benefits of this technology to the global market at scale as part of CropX’s agronomic farm management system,” said EngeniousAg co-founder Mike Castellano.

“The combination should be a big win for farmers’ profitability and environmental sustainability.”