US Eatery Expands Use Of Israeli AI Voice Tech At Drive-Thru Stations

Tel Aviv-based startup Hi Auto has signed an agreement with US restaurant chain Bojangles to expand the use of the Israeli company’s AI drive-thru voice platform to hundreds more locations. 

Hi Auto says its technology has an accuracy rate of more than 95 percent, rivaling human performance and surpassing any other voice AI capability on the market.

Under the name Bo-Linda, the AI platform has already been successfully used in more than 50 Bojangles restaurants. 

The integration of the platform is intended to reduce the workload for staff, freeing them up to focus on other aspects of their role such as quality, accuracy and customer engagement. 

“We believe in technology that works hand-in-hand with human capabilities. Our AI solution is designed to enhance, not replace, the valuable skills and expertise of Bojangles’ employees,” said Hi Auto CEO Roy Baharav. 

“By automating routine tasks, we free up time for restaurant employees to focus on building meaningful connections with customers and embracing more intricate aspects of their roles,” he said. 

“Our aim at Bojangles is to be an aggressive early adopter, combining the best technologies with our renowned Southern hospitality to improve every aspect of our business performance,” said Bojangles Chief Information Officer Richard Del Valle. 

“Bo-Linda takes orders more than 96 percent of the time without human intervention. This directly promotes overall satisfaction by offloading order-taking tasks from team members to enable their focus to be on providing a fantastic and consistent customer experience.”