Top European Telecom Firm Using Israeli Cleantech As Power Backup 

An Israeli clean energy startup that produces hydrogen from liquid ammonia has been selected to provide backup power for a major European telecoms company in a deal worth $4.9 million. 

GenCell produces clean hydrogen gas from liquid ammonia (a compound of nitrogen and hydrogen) using a catalyst to separate the two, in a method that creates electricity that is then stored in fuel cells.  

According to GenCell, under the agreement it will supply not only the systems but also related maintenance services for a minimum of six years, providing continuous functionality during any power outages.

The company’s systems are expected to be placed across the European country throughout 2024, extending into 2025.

“As part of the deal, GenCell will play a central role in providing the customer with green and reliable energy backup of the highest standard,” said GenCell CEO Rami Reshef.

“Given the climate and electricity supply challenges facing Europe and the world, we are pleased that our solutions are being recognized and trusted by one of the most important telecom companies in Europe,” he said. 

“Winning this tender follows considerable investment on our part, aimed at providing the ultimate solutions to leading global telecom providers. We view the completion of this deal as a significant milestone that may lead to further opportunities for us.” 

GenCell was founded in 2011, and is based in Petah Tikva, central Israel. It has offices abroad in New York and in Germany.