New AI Platform Helps Retailers Market Their Wares

An Israeli company that uses artificial intelligence to create visual platforms for retailers has launched a new platform that includes a styling system and a product description generator that both use AI. 

Syte Labs, created by Tel Aviv-based startup Syte, possesses new generative AI capabilities that are meant to improve descriptions and images of products on a company’s website. 

This product description generator scans catalog images that the AI algorithm then uses to create product titles and descriptions. 

The platform can edit these titles and descriptions to align with the brand or the brand itself can manually edit them. The product is meant to save time for companies while also making it easier for their customers to find what they are looking for. 

The styling platform also combines visuals and AI to make suggestions for any product on a brand’s website. These recommendations are designed to remain up to date as seasons change in the retail world, while also aligning with a brand’s overall aesthetic. 

“When we began integrating generative AI into our visual AI capabilities, we made a concerted effort to focus on easy-to-implement, high-impact solutions, rather than flashy or novel AI applications,” said Syte CEO Vered Levy Ron. 

“We are thrilled to be leading the charge in practical AI for retail, expanding our offering to cater to our customers’ needs, and setting the standard for practical innovations in our industry.”