AI Firm Unveils New Tech To Counter Anti-Israel Media Bias

Israeli company Propel AI has designed new technology to track and take action against anti-Israel reporting in the media, via the website IsraelTruth.org. 

Propel says the new AI Media War Room combines the company’s cutting edge monitoring technology with its AI capabilities to expose biased reporting against Israel. 

The company has made the technology free to use to government agencies and NGOs during wartime and commercially for brand management and public relations purposes. 

The features of the AI Media War Room include real-time monitoring of articles for bias; AI generated emails to address media prejudice by individual writers; and public engagement such as newsletters and social media commentary. 

“Israel gets treated very unfairly in the global media. Fixing that is critical, which is why we’ve been working around the clock since the October 7 terror attack to leverage our technology and know-how toward this effort,” said Propel co-founder and CEO Zach Cutler. 

“We are honored to have been able to create the first AI system dedicated to fighting anti-Israel bias in the media, and enable comms pros to quickly identify threats and protect their organizations’ reputations,” he said. 

“Israel has always had challenges in getting fair press coverage. The Propel AI Media War Room and IsraelTruth.org fill a critical need in combating bias against Israel, and likewise bring value to any organization looking to manage its reputation smartly,” said Propel board member Gigi Levy-Weiss.