Startup Unveils AI Editor To Transform Small Businesses’ Images

An Israeli-founded startup has developed an artificial intelligence platform that helps small online shopping companies quickly create detailed, professional-looking image galleries of their products. 

Image and video-editing company Cloudinary has just launched FinalTouch, a generative AI solution that transforms images into photos that look as though they were taken at a professional photoshoot.

Creating engaging photos for consumers requires a significant investment of time and resources, but Cloudinary says its new service can create a variety of images and ads in minutes.

For example, a furniture brand can take a picture of a new couch in its warehouse without needing to create a proper background, and use FinalTouch to generate many unique photos in different contexts. 

The service is now open for early access to small companies that lack dedicated design and tech resources. 

“New Ventures embodies Cloudinary’s inherent entrepreneurial spirit, deepening our commitment to continuous innovation and disruption,” said Daniel Amitai, vice president of innovation at Cloudinary.

“Our focus is on nurturing audacious pioneers, creating hockey-stick growth avenues, and harnessing the power of transformational technologies to shape the future of visual media,” he said.

Cloudinary, which is now headquartered in California, was founded in 2011, and has offices in the central Israeli town of Petah Tivka and the UK. 

It has more than 1.5 million users and 10,000 customers, including Grubhub, NBC, and Apartment Therapy.