Israelis Shop For Household Essentials With Smart Carts

Israeli customers will soon be using smart carts – with a touch screen, cameras and barcode reader – to shop for household essentials.

A2Z Smart Technologies is supplying 1,000 of them to HaStok’s 40 outlets across the country.

Every item added to the smart carts is recognized and added to a displayed shopping list, automatically calculating the total cost of the purchase in real-time. Users can also pay for their purchases through the cart itself.

“We are thrilled to partner with HaStok and bring the significant benefits of our smart cart solution to Hastok and their customers,” said Guy Mordoch, CEO of A2Z’s subsidiary, Cust2Mate, which developed the smart carts.

“This new vertical is an exciting opportunity for A2Z to expand our reach and make shopping more convenient and efficient for consumers demonstrating value for any retail shopping, grocery and convenience stores.”

Ofer Barak, CEO of HaStok, said, “We are excited to be working with A2Z to bring their innovative smart cart solution to our customers. We believe Cust2Mate will provide our customers with a seamless shopping experience and help increase customer satisfaction and loyalty, and simultaneously increase our sales and reduce our operating costs.”

A2Z has been designing smart systems for Israel’s defense and security forces, including automotive fire-prevention systems, and remote-controlled bomb disposal and firefighting robots, since 1988. 

Founder Joseph Ben Tsur established Cust2Mate in 2016 to utilize the technology for the retail sector.