Startup That Turns Images Into 3D Models Raises $20.5M

An Israeli startup that turns regular images on websites into interactive 3D models has raised $20.5 million.

Hexa digitizes products like furniture and fashion on websites and social media with its AI that gives consumers a 360-degree view. 

Using their cursor they can inspect it from any angle, making the ecommerce experience much more interactive than looking at a still image.

The 3D models load as quickly as 2D images and are immediately interactive. Using minimal code, the models can be moved onto any web page, social media site, or game engine. 

Companies like Amazon, Macy’s, Logitech, and Crate & Barrel already use Hexa’s technology to make, manage, and upload their 3D assets.

“We are convinced 3D content will be at the heart of all online and offline retail,” said Hexa CEO Yehiel Atias.

“You have to make it easy to use, inexpensive, and fast to return on your investment.” 

Jonathan Clark, CTO, said: “Taking a product library, converting it to 3D, inspecting it and deploying it is a tremendous undertaking.

“But we’ve eliminated the pain points with a fast, scalable solution to a very specific problem everyone selling anything in the Metaverse is going to encounter.”

The funding was raised by Point72 Ventures, Samurai Incubate, Sarona Partners, and HTC. The company’s total funding to date stands at $27.2 million.

Hexa was founded in 2018, and is based in Tel Aviv.