3D Virtual Hip Hop Concert, Powered By Israeli Tech

Electronic and hip hop music artists will be performing an interactive, 3D virtual concert in the metaverse – using Israeli tech.

Yoom, founded in Tel Aviv, is using multiple cameras and AI to capture the artists and create their digital twins, helping them connect with fans and reach global audiences. 

Electronic artists DJ Paul Oakenfold and Infected Mushroom, and Japanese hip hop group Teriyaki Boyz, will headline the SoundWaves: A Metaverse Music Concert. It will feature three performances a day with different sets of artists starting tomorrow (March 14) through March 16.

The volumetric music event was created exclusively for SXSW (South by Southwest), an annual event in Texas, USA, celebrating the convergence of music, film and TV, education, and interactive media through conferences and festivals. 

Yoom has partnered with Active Theory, a Californian digital production studio, to make the virtual concert possible. 

“Yoom is deeply committed to making the metaverse accessible to everyone, bridging the gap that often comes with high-level and expensive technology,” said Gilad Talmon,the company’s CEO.

“This unique activation gives artists the opportunity to connect with fans in new, deeper ways and allows people everywhere to discover artists in a whole new dimension. 

“We are thrilled to partner with Active Theory to bring this project to life for SXSW, demonstrating the growing interest in this kind of technology and showing the world everything that can be achieved in this exciting new space.”