Israeli Air-Purifying Startup Bought For $10M

An Israeli startup that develops data-driven air purification systems has been bought by a US company for $10 million.

Aura Air monitors and purifies the air in hospitals, schools, businesses, buses, and nursing homes in more than 87 countries.

Florida-based Molekule will use the startup’s software and sensor technology across its entire product range of air purifiers. 

Aura Air, based in Tel Aviv, says its purification process is scientifically proven to capture and kill 99.9 percent of viruses, bacteria, germs, and allergens.

Clean indoor air reduces the risk of virus transmissions, reduces pollution that contributes to asthma and other respiratory ailments, and improves the overall health and well-being of people. 

Molekule believes that its solutions can solve these problems, and address the growing global air purification market, which is an estimated $15 billion. 

Jason DiBona, CEO of Molekule, said, “The Aura acquisition will immediately expand our ability to offer best-in-class solutions for our customers’ growing in-room air quality priorities and initiatives, facilitating an immediate and aggressive push into the burgeoning B2B space.

“We look forward to playing a leading role in the implementation of next generation systems to provide localized air quality monitoring and treatment across smart building applications for commercial, healthcare, hospitality and municipal customers seeking solutions to the growing responsibility to provide a safe air environment for employees and customers.”