Consumer Insight Startup Raises $12M

Revuze, a provider of real-time consumer insights for some of the world’s biggest brands, today announced a $12 million investment. 

Its cloud-based software uses AI to gather, analyze and provide insights on consumer sentiment, feedback and overall satisfaction of brands.

The funding will be used to help accelerate Revuze’s geographic expansion into the US, scale its technology, and continue to innovate and grow its solutions.

PSG, a growth equity firm that helps tech companies grow, led the investment.

The round was joined by industry veterans Karyn Schoenbart and Tod Johnson, former CEO and Executive Chairman, respectively, of global market research leader NPD Group.

“The world moves at a speed that has outpaced traditional market research tools, and Revuze was founded to help brands respond to changing landscapes in real time in order to allow them to win in the digital era,” said Boaz Grinvald, CEO of Revuze.

“We have made the process of data gathering, analysis and research programmatic, arming companies with actionable, value-generating insights.

“We are proud to partner with PSG, Karyn and Tod as we look to scale our platform to serve more brands around the globe.”

Ronen Nir, Managing Director at PSG, said: ​​“In our view, the Revuze team is leading the next wave of market research solutions.

“We are big believers in its long-term potential to change the way brands understand consumers and the economics around them, and we are excited to partner with Revuze in its next phase of growth.”

Revuze was founded in 2013, and is based in Netanya, central Israel. It has offices in New York, and Montréal.