Pixellot Raises $161M To Expand Its Sports Tech Firm

Israeli AI-powered sports broadcasting company Pixellot, announced on Monday the completion of a $161 million Series D funding round to drive expansion into additional sports federations, leagues, and youth sports organizations. 

The round was led by growth equity firm PSG, alongside participation from previous investor Israeli Secondary Fund (ISF). 

Pixellot plans to expand its automated AI-driven production and analytics services into new territories and verticals, such as Asia, Latin America, and the global youth markets.

Founded in 2013, Pixellot’s AI-automated technology assembles panoramic views of games from an unmanned multi-camera system. Its automated computer vision algorithms track players’ movements, identify highlights, create replays, and insert advertisements without manual intervention, enabling professional and amateur sports organizations to cover and monetize their events at an affordable price. 

Pixellot covers 17 types of team sports and has deployed its automated production systems at 23,000 courts and venues across 70 countries. The company is able to produce and broadcast upwards of 350,000 hours of live sports each month.

“Following Pixellot’s strategic achievements, we are excited to partner with the company and help bring its leading AI-driven platform to untapped markets,” said Ronen Nir, managing director at PSG. “We are advocates for Alon and his team’s vision, and we believe the company’s ’land and expand’ model positions the company well for its next phase of growth.”

“In our view, the market for video production solutions in all levels of sports broadcasting, from grassroots to the professional leagues, is ripe for disruption,” said Alon Werber, CEO of Pixellot. “Pixellot’s field-proven systems are able to deliver this need to production teams worldwide, and with PSG’s partnership, we believe we will be positioned to maximize our reach and provide video streaming solutions to many more professional and amateur markets.”