Israel’s Largest Supermarket Chain To Use Via Tech To Manage Distribution

Shufersal, the largest retail group in Israel, has announced a partnership with Israeli-founded smart transportation tech firm Via to digitize its middle mile delivery process and create an efficient digital distribution system.

Shufersal will introduce Via’s innovative software platform to enable more efficient and accurate movement of goods from distribution centers to more than 300 branch locations across Israel, and to improve the overall distribution process. 

Founded in 2012 by Daniel Ramot and Oren Shoval, Via has sought to redefine urban transportation with an advanced digital ride-share platform. Via’s algorithms match – in real-time – multiple passengers traveling in the same direction with a single large SUV or van. The vehicle picks up the passengers at a pre-arranged collection point – a so-called virtual bus stop – set according to traffic conditions and demand. This is the first time Via will move into the logistics space.

Via’s intelligent algorithms and software platform will be integrated into Shufersal’s distribution system, so the Israeli supermarket giant will be able to plan, optimize, track, and monitor deliveries in real-time across hundreds of trucks transporting goods from its logistics centers to branches all over the country.

The transformation “is an essential part of Shufersal’s vision to become the leader in digital experience through the distribution process,” a statement from both companies said.

Via’s technology will enable Shufersal’s planners to quickly build the route plan for its entire distribution fleet, from its logistics centers to all Shufersal branches nationwide. A digital control center powered by the Via logistics system will enable planners to monitor operations and respond to unexpected changes like sick drivers and changing traffic patterns in real-time. Drivers will also have access to a mobile app that will increase task visibility with clear routing instructions, a communications tool to connect with dispatchers, and a feature to confirm proof of delivery.  

‍The new system aims to reduce operating costs by reducing miles driven and shortening planning processes while improving communication between the control center, drivers, and Shufersal’s branches.

“Shufersal encourages technological innovation in all areas of its business,” said Yiftach Bloch, director of the Supply Chain Division at the Shufersal Group. “Our cooperation with Via to introduce an intelligent logistics platform for the transportation of goods will significantly improve and streamline our distribution system, reducing miles traveled and air pollution.”

“We are proud to partner with Shufersal to upgrade the grocery chain’s distribution network with Via’s intelligent software that was built on years of experience moving people and goods,” said Israel Duanis, SVP of Logistics and Delivery Platforms at Via. “Our partnership with Shufersal is an important part of a global market shift in the world of logistics operation, making the entire distribution process more streamlined and efficient.”