Israeli Sports Tech Firm Pixellot Celebrates 1 Million Live Hours With Ronaldinho

Israeli AI-powered sports broadcasting company Pixellot, held a celebration earlier this week for reaching the milestone of broadcasting one million live hours of AI-automated football. The festivities were held at Pixellot offices.

Joining the celebration was Ronaldinho, the retired Brazilian soccer player and global sports icon considered one of the best players of his generation and known for his dribbling ability. Also at the event, Falcão, a Brazilian futsal player considered by many as the best futsal player of all time. Futsal is a variation of soccer played indoors on a much smaller court. Other athletes at the event were Séan Garnier, a French freestyle soccer player, Charly Iacono, a world freestyle soccer champion, Natalia Guitler, a former professional Brazilian tennis player, freestyle soccer player, footvolley player, and teqball player, and Daniel Schulman, an Israeli-American soccer player.

Founded in 2013, Pixellot’s AI technology can produce, broadcast, analyze, and provide breakdowns of any sporting event using its patented AI technology that assembles panoramic views of games from an unmanned multi-camera system. Its automated computer vision algorithms track players’ movements, identify highlights, create replays, and insert advertisements without manual intervention, enabling professional and amateur sports organizations to cover and monetize their events at an affordable price. 

Pixellot produces and broadcasts more than 150,000 games each month from 67 countries all without camera operators or a production crew. The company also provides features that include a scoreboard, graphics, commentary, and editing and sharing tools to offer a better viewing experience amongst fans. 

Pixellot is used by some of the world’s largest sports clubs in the world such as Real Madrid, Bayern Munich, Benfica Lisbon, and Maccabi Tel-Aviv. In June 2020, the company signed a strategic partnership with the Barcelona football club and innovation hub. 

Pixellot is headquartered in Petah Tikva and employs approximately 270 employees in and outside of Israel.