US Growth Equity Firm General Atlantic Opens Tel Aviv Office

US growth equity investment firm General Atlantic announced earlier this week that it was opening a new office in Tel Aviv.

The new location expands the firm’s geographic footprint into the Middle East and enables General Atlantic to strengthen its presence in the highly entrepreneurial Israeli ecosystem.

The firm has invested over $750 million in eight high-growth tech companies in the country since 2019. Six of those investments took place in the past year.

The firm plans to “deepen its local network and further engage in the region’s entrepreneurial ecosystem to identify high-growth, early-stage investment targets in the tech sector,” the company said in a statement.

General Atlantic’s existing investments in the region include AppsFlyer, a company that uses analytics solutions to help marketers to grow their businesses; Atera, an IT management company helping businesses adapt to a remote working model; Fireblocks, an all-in-one platform to store, transfer, and issue digital assets; Hibob, a platform which helps midsize businesses modernize their HR practices; Riskified, a company that specializes in preventing payment fraud on e-commerce sites; Transmit Security, a cybersecurity company which facilitates passwordless authentication; Vast Data, software-defined, next-generation flash storage and data infrastructure company; and Zoomin, a leading provider of knowledge orchestration solutions. Tel Aviv marks General Atlantic’s fifteenth office worldwide.

“Israel’s cutting-edge technology sector is underpinned by a culture of innovation and dynamism, and we are thrilled to be establishing an official base here. We believe there is significant opportunity to support and scale the country’s next generation of growth companies as they evolve into large enterprises capable of expansion and disruption at the global level,” Anton Levy, co-president, managing director, and Global Head of Technology Investing at General Atlantic.

“With an expanded presence in the Israeli network, we plan to accelerate our sourcing and investing efforts in the region. We view General Atlantic’s growth capital platform as well-suited to support the needs of entrepreneurs navigating Israel’s transition from start-up to scale-up nation,” Alex Crisses, managing director, Global Head of New Investment Sourcing and Co-Head of Emerging Growth.