Anyword Raises $21M For Its Marketing Language Platform

Israeli AI-based language optimization platform Anyword announced on Thursday that it has raised $21 million in new funding.

The round was led by Innovation Endeavors, with additional participation from Tomer Cohen (Chief Product Officer of Linkedin), Yossi Matias (Managing Director of Google Israel), Omri Kaplan (co-founder of Iron Source), Amir Orad (CEO of Sisense), Nir Eyal (Bestselling Author of Hooked), Michael Ronen  (President of Branded), Howard Lerman (CEO of Yext), Lead capital and Gandyr Ventures.

The new infusion of capital will bring the total funding amount raised to more than $30 million.

Anyword is a marketing language optimization platform transforming how marketers tailor their messages to their customers across all channels. Anyword’s predictive model was trained on billions of data points that were collected by A/B testing messages across industries, channels, audiences, and marketing objectives. This model is nearly 80 percent accurate at predicting message performance which translates to an average of 30 percent lift for marketers.

“More than a billion marketing messages are created every day across digital channels, but marketing and sales professionals are still guessing when it comes to understanding what message is effective and why,” said Yaniv Makover, CEO and co-founder of Anyword. “AI can generate more than a thousand tweets for marketers but selecting the right one continues to be a challenge. In just a few years, it’s likely that AI generated content will become the new norm. Anyword ensures that marketers can harness AI’s ability to generate content, by providing predictive metrics for each message and insights into what part of the message works and for whom.”

The company said it will use the new funding to fuel hiring efforts, continue building out its proprietary AI technology, and onboard more marketing customers to the platform. 

Since its March 2021 launch, Anyword has grown by an average of 40 percent month over month with thousands of customers including Ted Baker, PetCareRx, and Condé Nast. Anyword has more than 1,000 customers with headquarters in New York and Israel. 

“Yaniv and his team of deep tech and product experts at Anyword have built a 10X platform that tells marketers what to say and how to say it in order to drive quantifiably better results,” said Rick Scanlon, founding partner at Innovation Endeavors. “Customers love Anyword not only because it works so well but also because it is vastly superior to anything else on the market today. The results are an incredible growth profile and exceptional customer loyalty.  We are excited to grow our partnership with Anyword.”