Israeli Analytics Firm SimilarWeb To File For IPO On NYSE

SimilarWeb, an Israeli digital market intelligence company, filed a registration statement with the US Securities and Exchange Commission (SEC) for IPO on the New York Stock Exchange on Thursday.

SimilarWeb said it intends to list its ordinary shares on the NYSE under the ticker symbol SMWB but the number of shares to be offered and the price range have not yet been determined.

According to a Globes report, the company valuation stands at between $1.5 and $2 billion.

Founded in 2007 by Or Offer and Nir Cohen, SimilarWeb monitors web and mobile app traffic and provides analytics and digital insights. Its platform is used by businesses, enterprises, marketing professionals, and analysts.

The company is headquartered in New York, with offices in Israel, the UK, France, Japan, and most recently Australia. It employs roughly 600 people across the world.

In October 2020, SimilarWeb raised $120 million in an investment round co-led by ION Crossover Partners and Viola Growth. The deal included both primary and secondary components and brought the company’s total funding to $240 million.