Zoomin Software Raises $52M To Fuel AI-driven Product Info Experiences

Israeli-founded, New York-based company Zoomin Software, a content delivery and orchestration provider, announced that it has raised $52 million in a Series C round led by General Atlantic, with participation from returning investors Bessemer Venture Partners, Salesforce Ventures, and Viola Growth.

The new investment follows a $21 million round in December and a surge in demand, according to the company.

Founded in 2015, Zoomin says it empowers enterprise customers to use products to their greatest potential by managing and developing business content like user guides, manuals, updates, and support documents with actionable insights that inform decision-making.

Zoomin says it is setting a new standard for product experiences by transforming this trove of content into intuitive self-service experiences for customers.

“This investment attests to the skyrocketing demand among companies across industries – spanning hardware and software, financial services, healthcare and even fast-food – to provide a seamless, intuitive product content experience to their customers,” said Gal Oron, co-founder and CEO of Zoomin. “We look forward to further powering our go-to-market machine and to radically enhancing what is essentially the front-line of every company.”

Zoomin says it will use the new funds to further fuel its go-to-market strategy and to expand its product offering and analytics. Additionally, the new funding will allow Zoomin to increase market share in the Mideast and Africa region and expand into Asia.

“We are excited to be supporting Zoomin in this important step of their growth story through an investment that marks our third-ever partnership in the burgeoning Israeli tech market. At General Atlantic, we pride ourselves on identifying category builders and growth-oriented disruptors, and view Zoomin as a natural fit given those priorities,” said Alex Crisses, managing director, global head of new investment sourcing and co-head of emerging growth at General Atlantic.

“Having helped build the increasingly important field of knowledge orchestration from the ground up, Zoomin is providing much-needed value to large enterprises,” continued Gary Reiner, a current General Atlantic Operating Partner and previous GE Chief Information Officer.