Israel’s UBQ Partners With Mainetti To Boost Sustainability In Fashion

Israeli company UBQ Materials will team up with global retail solutions provider Mainetti to “introduce the new standard for product innovation and sustainability in the fashion industry,” the company announced this week.

The alliance leverages UBQ’s patented thermoplastic to create sustainable products using climate positive raw material for retailers worldwide.

Founded in 2012, UBQ developed an innovative, patented process to convert unsorted household waste, including chicken bones, dirty diapers, hamburger leftovers, and yogurt containers, and more, into a sustainable, fully recyclable thermoplastic substitute.

By diverting landfill-destined waste, UBQ’s technology helps prevent methane emissions, ground water contamination and other social and environmental harms associated with the proliferation of landfills, while at the same time creating a novel raw material with climate-positive impact.

The development of Mainetti garment hangers containing UBQ material has resulted in hangers with a significantly reduced carbon footprint, the companies said in a statement.

These sustainable products are currently pending Cradle-to-Cradle (C2C) certification. Cradle to Cradle Certified is a globally recognized measure of safer, more sustainable products made for the circular economy. 

“Just as we pioneered hanger and plastics recycling, having introduced sustainable supply chain solutions for customers nearly six decades ago, Mainetti is proud to be driving meaningful change with this new, innovative offering,” explained Roberto Peruzzo, CEO of Mainetti. “UBQ’s best-in-class technology, paired with our global footprint as the leading retail solutions provider, will allow us to help the fashion industry revolutionize sustainable practices and have a lasting impact on the planet.”

Mainetti’s exclusive collaboration with UBQ offers brands across the fashion and retail industries a cost-effective method to significantly reduce their carbon footprint and a new way to put action towards the current waste crisis. It also provides these brands with another route to connecting with consumer audiences who are armed with information and whose buying habits are an extension of their own environmental values.

“Industries like retail and fashion are ripe to lead sustainable change,” stated Jack Bigio, co-founder and CEO of UBQ Materials. “It is easy to overlook the impact of a hanger, but when we zoom out, we understand that hangers are the common denominator across all brands, across the globe.  The beauty of manufacturing products with a climate positive material such as UBQ is the ability to significantly impact carbon footprints while leaving no impact on consumers’ experience.”

The new exclusive collection of sustainable products are available globally via Mainetti.